How to Transform Social ROI From Myth Into Reality
Here’s a question I still get way too often: “What’s the ROI of social media?” It’s usually a B2B marketer that’s doing the asking, someone seemingly resigned to spending valuable time and resources...
View Article5 Types of Influencers B2B Marketers Need to Engage Now
(This post was originally published on CMSWire) You’ve seen the stats: 60 to 80 percent of the buying process is done before anyone wants to chat with your chomping-at-the-bit sales reps. To make...
View ArticleHow to Set Social Media Marketing Goals
I have a lot of conversations with B2B marketers. And you know what? They’re all struggling to figure out what the right goals are for social media. I’m not saying they don’t know what they hope to...
View ArticleWhere’s the ROI From B2B Social Media?
Our friends over at CMSWire recently asked for our perspective on these questions: “Are there proven metrics to demonstrate ROI from B2B social media marketing campaigns? If so, what are they, do you...
View ArticleShift Your Thinking About Content Marketing
For B2B marketers, there’s no question that content marketing is a key initiative. And these days, it seems everyone is sharing his or her content marketing best practices, promising marketers that if...
View ArticleMarketing Challenge: Social Recommendations or Content Marketing?
Why aren’t B2B marketers doing more to generate recommendations for their brands? I mean every B2B marketer (or head of sales, for that matter) understands how important positive word of mouth and...
View Article7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
What’s the difference between a musician and a rock star? Sure, rock stars have flashier clothes and maybe a few (hundred) extra groupies. But it’s really about audience, isn’t it? Rock stars have a...
View ArticleB2B Perspective: How Should Marketers Measure Influence?
This past summer the smart folks at eMarketer reached out to interview the Leadtail team for our perspective on B2B social marketing and influence. The interview was recently published by eMarketer....
View Article5 Ways B2B Companies Can Get Smarter About Social Media
Some people believe we only use 10% of our brain’s capacity. Whether we actually do (or not) is beside the point. It’s a good analogy for how B2B companies are using social media – merely scratching...
View ArticleB2B Marketers’ Visual Guide to Social Video
Video content is no longer a content marketing tool only used by B2C brands. In fact, the use of social video has become extremely popular for B2B brands as well. When using social video, it’s...
View ArticleB2B Marketers: Think More Like Brand Marketers
You’d think there would’ve been more people like me at the Brand Innovators “mega-trends” in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at...
View ArticleDid Forrester Research Just Say That Social Media Doesn’t Work?
Over the last few weeks, I’ve been hearing how Forrester Research came out with a new report saying: “Marketers use social networks like Facebook and Twitter to engage customers and prospects… but it’s...
View ArticleLive Tweet Your Webinars Like a Social Media Pro
We’ve all been there: The reg page is live, the invites have been sent, and now you’re wondering how to drive more engagement with your upcoming webinar. Are you ready to tackle live tweeting? There’s...
View ArticleHow B2B Brands Can Join the Periscope Party
It’s hard to ignore the rise of Periscope, the live streaming video app released just a month ago. Adoption has been fast and furious, with Mashable reporting the Periscope app reached 1 million users...
View Article6 Ways B2B Marketers #Fail at Social Media Marketing
You’re a smart marketer, so you get the importance of social media. You understand that target buyers are tapping into social to determine which solutions and vendors to consider. You’ve probably set...
View ArticleWhat Social Data About CIOs Means for Marketers
Ever since Gartner predicted that CMOs would be spending more on technology than the IT department, we’ve been hearing all about the chief marketer’s growing influence. And with the explosion in...
View ArticleHow Can B2B Marketers Create More Engaging Content?
You know the struggle is real when 54% of B2B marketers find it difficult to create engaging content. Add a noisy and crowded marketplace to the mix and you’ve got yourself a marketer with lots of...
View ArticleWhy Other People’s Content is Key to Your Social Media Strategy
It’s all about sharing. Recently, I was reminded of this when I happened upon two toddlers wrestling with a toy and heard their mothers admonish them: “You have to learn to share.” But it’s hard to...
View Article5 Reasons You Need to be More Active on LinkedIn
I’m not going to ask if you have a LinkedIn account. I know you do. And I’m not going to regale you with all the statistics about how large LinkedIn is or how many monthly unique visitors it gets. You...
View ArticleStop Wasting Money on Content Marketing
By now, every B2B marketer worth their salt has hired copywriters, former journalists and agencies to fuel their growing content marketing machines. But are you happy with your results? Before we go...
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