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7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter

What’s the difference between a musician and a rock star? Sure, rock stars have flashier clothes and maybe a few (hundred) extra groupies. But it’s really about audience, isn’t it? Rock stars have a...

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B2B Perspective: How Should Marketers Measure Influence?

This past summer the smart folks at eMarketer reached out to interview the Leadtail team for our perspective on B2B social marketing and influence. The interview was recently published by eMarketer....

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5 Ways B2B Companies Can Get Smarter About Social Media

Some people believe we only use 10% of our brain’s capacity. Whether we actually do (or not) is beside the point. It’s a good analogy for how B2B companies are using social media – merely scratching...

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B2B Marketers’ Visual Guide to Social Video

Video content is no longer a content marketing tool only used by B2C brands. In fact, the use of social video has become extremely popular for B2B brands as well. When using social video, it’s...

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B2B Marketers: Think More Like Brand Marketers

You’d think there would’ve been more people like me at the Brand Innovators “mega-trends” in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at...

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Did Forrester Research Just Say That Social Media Doesn’t Work?

Over the last few weeks, I’ve been hearing how Forrester Research came out with a new report saying: “Marketers use social networks like Facebook and Twitter to engage customers and prospects… but it’s...

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Live Tweet Your Webinars Like a Social Media Pro

We’ve all been there: The reg page is live, the invites have been sent, and now you’re wondering how to drive more engagement with your upcoming webinar. Are you ready to tackle live tweeting? There’s...

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How B2B Brands Can Join the Periscope Party

It’s hard to ignore the rise of Periscope, the live streaming video app released just a month ago. Adoption has been fast and furious, with Mashable reporting the Periscope app reached 1 million users...

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6 Ways B2B Marketers #Fail at Social Media Marketing

You’re a smart marketer, so you get the importance of social media. You understand that target buyers are tapping into social to determine which solutions and vendors to consider. You’ve probably set...

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What Social Data About CIOs Means for Marketers

Ever since Gartner predicted that CMOs would be spending more on technology than the IT department, we’ve been hearing all about the chief marketer’s growing influence. And with the explosion in...

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How Can B2B Marketers Create More Engaging Content?

You know the struggle is real when 54% of B2B marketers find it difficult to create engaging content. Add a noisy and crowded marketplace to the mix and you’ve got yourself a marketer with lots of...

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Why Other People’s Content is Key to Your Social Media Strategy

It’s all about sharing. Recently, I was reminded of this when I happened upon two toddlers wrestling with a toy and heard their mothers admonish them: “You have to learn to share.” But it’s hard to...

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5 Reasons You Need to be More Active on LinkedIn

I’m not going to ask if you have a LinkedIn account. I know you do. And I’m not going to regale you with all the statistics about how large LinkedIn is or how many monthly unique visitors it gets. You...

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Stop Wasting Money on Content Marketing

By now, every B2B marketer worth their salt has hired copywriters, former journalists and agencies to fuel their growing content marketing machines. But are you happy with your results? Before we go...

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B2B Marketers: Overcome Your Social Media Stage Fright

Social media is public. Let me repeat: Social media is P-U-B-L-I-C. Am I the only one a bit frightened by this fact? Anything and everything we share on social media is available for the world to see....

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SMS and Marketing Automation: New Superheroes Of Lead Nurturing?

Inbound marketing is the little darling of today’s marketing initiatives. Write alluring content, distribute it widely, and create a strong, relevant audience. Check. If you’re doing all that, you may...

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Our Most Popular Social Marketing Posts of 2015

While you’ve been busy hammering out those New Year’s Resolutions (ugh!), we’re working on a crackerjack editorial plan for 2016. But before we get that rolling, let’s take a stroll down memory lane...

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Top Channel Marketers Are Engaging on Twitter

Whether you’re a B2B marketer working at a fledgling startup or in an enterprise organization, you most likely understand the importance of channel partners. As a matter of fact, Accenture says that...

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Top Social Media Management Tools for B2B Marketing

If you’re using social media as a marketing platform, then you’re probably making use of a few different tools to help you become more productive. With a good tool in your arsenal, you can get better...

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ABM is H-O-T for B2B Marketers in 2017

With 2016 fading in the rear view (don’t let the door hit ya!), we’re turning our sights to the year ahead for B2B marketers and what it means for B2B social media. As usual, we have our own opinions...

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